Turning tiny pivots into dramatic results
Success is a matter of doing the little things well. You’ve heard it before.
In marketing, the “little things” (a color, a headline, the amount of text, etc, etc, etc) can have significant positive impact on turning your target market into a prospect, and eventually into a client. We dissect the process into its driving factors. Then we obsessively test, measure, and iteratively improve upon these factors until we’ve squeezed out as much value as possible from each of them, and then we do it again. The results can be astounding.